해파랑길

해파랑 몰

Symbol Mark

The Haeparang Trail symbol was created to make an image of values to express the history of the eastern coast and to signify Korea. The symbol consists of three colors: yellow, orange and white.

Track Record

Detailed routes changed according to the situations in site.

Background

  1. Needs for long-distance trails depending on the change of tour patterns has continued to increase. : As tour patterns have segmented into dotted and linear types, a long-distance trail came to be needed to increase connections and communication among regions.
  2. Needs of trail formation to use the eco-friendly tour contents in the eastern area : the area forms beautiful nature and various eco-systems. So it is optimal to form a trail according to its relatively distinct policy course.
  3. Motivation to stimulate the local tour business and economy in the eastern area : to connect the unique local resources linearly to activate local tour business and to help the income growth of the local community.

Process

Requested to study the eastern trail construction project planning
(Korea Tourism Development Institute, Nov. 2009 to Jul. 2010)
Nov of 2009 to Jul of 2010 Korea Tourism Development Institute
“Haeparang Trail” was chosen through a brand name contest
(Department of Culture, Sports and Tourism, Aug. 2010)
Aug, 2010 Department of Culture, Sports and Tourism
Develops Haeparang Trail BI and specialized-environment design
(Nov 2011 to Mar 2011, UDI Design Group)
Nov of 2010 to Mar of2011 UDI Design Group
Operates Haeparang Trail Quest (Dec. 2010 to Feb. 2011, KTCF) Dec of 2010 to Feb of 2011 Korean Trail and Culture Foundation
Re-checks up Haeparang Trail routes (Jul 2011 to Sep 2011, KTCF) Jul of 2011 to Sep of 2011 Korean Trail and Culture Foundation
Appoints and supports Haeparang Stores (Mar 2011 - Aug 2012, KTCF) Mar of 2011 to Aug of 2012 Korean Trail and Culture Foundation